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THE HOTTEST designer fashion brand for the whole family! We design and create fun, vibrant and long lasting on-trend kids clothing, complimented by a matching range of fashion for the grown ups too! Leaders in twinning styles, Beau Hudson was at the forefront of the 'Mum + Me' movement because, which Mum doesn't LOVE matching with their minis? But we didn't stop there!

Following huge on-going demand for our vibrant kids clothing and twinning trends (which we have tagged 'family fashion'), we launched a range of matching men's clothing so Dad's can join in the fun! Built on our absolute passion for all things 'vibrant family living', we create designer fashion clothing that looks good, lasts the test of real life living + that families LOVE to wear. Check out our range of world renowned denim, our vibrant array of colourful cardigans, our sell-out basic tees and our fast moving, on-trend graphic tees. Trust us, your family won't look back!

Beau Hudson is the '4th child' of husband and wife dream team Sash + Roscoe Deacon. Sash is the designer and creative inspiration behind the popular family fashion brand, while Roscoe uses his complimentary skills in the management and day to day running of the business.

With humble beginnings, Beau Hudson was born out of a love for all things fashion and all things family. From one Sash and one part-time local sewer creating beautiful kids’ accessories around the dining room table... in just 7 years Beau Hudson has grown to a multi-million-dollar business producing exceptional quality men’s, women’s, kids’ and babies' clothing.

Sash’s beautiful designs are worn and loved in every country around the World and have been seen on the babes of an impressive list of celebs such as the Kardashians, Guy + Jules Sebastian, Tori Spelling, Mel B, and Gwen Stefani!

With a social media following of over a quarter of a million (grown completely organically) and 5-star product reviews coming in from happy customers daily, it’s clear that Sash + Roscoe have evolved Beau Hudson to become a very well-loved household fashion brand.

Working alongside each other in all thing’s life + business (while juggling 3 kids and general life stuff), Sash + Roscoe are immensely proud of their ‘4th Child’ and have big plans for the future of the brand.

We hope you will love becoming a member of the Beau Hudson fam and enjoy wearing the brand while living your best #FAMILYlife


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